________are direct response television commercials which generally include a phone number or website

Related MCQs

• Very long TV commercials providing detailed information about a product or service. Such programmes are called,
• No matter how big the advertising budget, advertising can succeed only if commercials:
• _________________ is direct communications with carefully targeted individual consumers to an immediate response
• _________________ is direct communications with carefully targeted individual consumers to obtain an immediate response.
• Infomercials often resemble other types of television shows, including
• An opportunity to deliver an advertising element to a Website visitor,
• __________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.
• Which one of the following is a good example of direct advertising?
• Which of the following is NOT an internal factor that influences the consumer product acquisition process include
• Three common advertising appeals include