What Affects and shapes customer perceptions about the company’s product?

Related MCQs

• Companies adding lower prices products to a product line to add sales to the line and attract a broader market. What kind of product mix modification is this?
• The type of advertisement used when product enters in to growth stage of product life cycle is known as
• A customer makes the choice of purchasing one brand from among a set of alternatives consistently over a period of time: choose the correct term.
• Which among is a suitable pricing strategy of Charging different prices to different customer groups?
• Which type of communication that build and maintain favorable relationship by informing and persuading to one or more audience to accept their product?
• In which stage of product life cycle , losses are incurred because of heavy development and promotional cost.
• Choose the term used to indicate “ a group of product items or brands that are closely related in terms of their functions and benefits they provide”?
• Charging very low price at the introductory stage of a new product and raising prices gradually.
• When a product has long life cycle , it has mass market, entry of rivals in to market is easy and demand is elastic. Which pricing policy can be adopted?
• Each product has a special and unique brand name .which type of brand is this?