The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,

Related MCQs

• Brand names and identity advertising are methods that advertisers use to encourage consumers to
• The consumer’s conscious or unconscious decision to repurchase a brand continually,
• __________ is defined as the percentage of households in a market that are tuned to a particular television show or radio station.
• Infomercials often resemble other types of television shows, including
• _____consists of short-term incentives to encourage the purchase or sale of a product or service.
• Who coined the term USP?
• In planning and obtaining publicity, a frequently used tool is the __________, which is an announcement regarding changes in the company or the product line.
• Three commonly used trade promotions are
• Developing an effective message strategy begins with identifying ________ that can be used as advertising appeals.
• Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as