The consumer’s conscious or unconscious decision to repurchase a brand continually,

Related MCQs

• Brand names and identity advertising are methods that advertisers use to encourage consumers to
• Advertisements intended to promote sale of the products by appealing directly to the consumers/buyers is called,_________
• What two major communication channels do marketers use to convey their product to consumers?
• Awareness, __________, ___________, preference, ___________ and purchase are the stages consumers move through in terms of buyer-readiness.
• The term used to describe the unique added values and appeal of the brand in relation to other brands in the same market is,
• The research which enables an ad agency to better understand how consumers use a product or service is, _________