Advertising agencies were first developed for, and still serve, the purpose of

Related MCQs

• __________ are programs in which a manufacturer pays a percentage of a retailer's local advertising expense for advertising the manufacturer's products.
• Advertising that is usually restricted in size and format and arranged in a group based on the mature of product or service advertised is generally referred to as
• Advertising that is set in small type and arranged according to categories or interests
• Brand names and identity advertising are methods that advertisers use to encourage consumers to
• Which of the following is not an example of persuasive advertising:
• A specific coordinated advertising effort on behalf of a particular product or service that extends for a specified period of time
• The process of reserving time or time periods with a station or network; checking on available advertising time.
• The highest possible rate for advertising time or space.
• A/An __________ made up of the company’s own advertising staff may provide full services or a limited range of services.
• Which of the following statements about magazines as an advertising medium is true?