-------- channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit

Related MCQs

• With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel.
• When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as…………
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• ----------is a retailer who has fixed place of business in a locality but goes on changing his place to exploit the market opportunities.
• Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as……….
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• Re‐marketing is related with creating demand for ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• Transporting and storing goods is part of which of the following marketing channel functions?
• Which of the following should be the first step in designing a marketing channel?