An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.

Related MCQs

• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
• Identifying and providing different marketing mix for each of the segments is known as……….
• Identifying and providing different marketing mix for each of the segments is known as……….
• The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
• The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
• The concentration of all marketing efforts on one selected segment within the total market.
• The concentration of all marketing efforts on one selected segment within the total market.
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• PLC in marketing represents two main challenges. 1st an organization must be good at developing new product to replace old ones and 2nd it must be good at _________________.