When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as…………

Related MCQs

• With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel.
• A distribution channel moves goods and services from producers to consumers. It overcomes the major time, place, and ______________ gaps that separate goods and services from those who would use them.
•   is a marketing channel that has no intermediary levels.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• -------- channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit
• Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as……….
• Managing both downstream and upstream flows and related information among suppliers, manufacturers, resellers and final consumers is known as ………….
• Which type of product might require a more direct marketing channel to avoid delays and too much handling?
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________