Q.

Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:

A. how much money is the consumer willing to spend?
B. how much does the consumer need the product being offered for sale?
C. how much does a discount or a coupon affect the purchase rate?
D. how do consumers respond to various marketing efforts the company might use? .
Answer» D. how do consumers respond to various marketing efforts the company might use? .
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