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Q. |
Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is: |
A. | How much money is the consumer willing to spend? |
B. | How much does the consumer need the product being offered for sale? |
C. | How much does a discount or a coupon affect the purchase rate? |
D. | How do consumers respond to various marketing efforts the company might use? |
Answer» D. How do consumers respond to various marketing efforts the company might use? |
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