----------- is the person or persons who actually determine which product or service will be chosen.

Related MCQs

• In family decision making, _ are those family members who actually buy a particular product or service.
• In family decision making, _ are those family members who transform or prepare the product into the form in which it is actually consumed.
• ----------- is a person who, by some intentional or unintentional word or action, influences the buying decision, actual purchase and/or the use of product or service.
• Product knowledge refers to the amount of information a consumer has stored in memory about particular product classes, product forms, _________, models, and ways to purchase them.
• The stage of the business buying process in which the buyer writes the final order with the chosen supplier(s), listing the technical specifications, quantity needed, expected time of delivery, return policies, and warranties is called:
• Group, marketing and ______________ determine the initial level of product knowledge as well as change in it.
• ------------- is an individual who actually makes the purchase transaction.
• When a firm buys a product or service for the first time, it is facing a:
• __________ refers to the information a consumer has stored in their memory about a product or service.
• A new product is a good, service, or idea that is perceived by some potential customers as new. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____.