------------- is an individual who actually makes the purchase transaction.

Related MCQs

• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?
• Generally, the consumers purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.These Two factors are best described as being
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
• If the purchase is for a high-involvement product, consumers are likely to develop a high degree of ________________ so that they can be confident that the item they purchase is just right for them.
• When a consumers purchase a product for the first time and buys a small quantity than usual, this purchase would be considered as a ____________
• When a consumers purchase a product for the first time and buys a small quantity than usual, this purchase would be considered as a ____________
• --------- (consumer role) is the individual who determines that some need or want is not being fulfilled and authorises a purchase to rectify the situation.
• _ are the features of an individual or tendency of an individual in a particular manner.
• ----------- is the person or persons who actually determine which product or service will be chosen.