---------------- is the act of dividing a market into distinct groups of buyer who might require separate products.

Related MCQs

• A person’s attitudes fit into a pattern, and to change one attitude may require difficult adjustments in many others. Thus, a company should _____ try to fit its products into existing attitudes rather than attempt to change attitudes.
• The _______________ may lead the buyer to continue, modify, or drop the arrangement that has been entered into by the buyer and seller.
• The _______________ may lead the buyer to continue, modify, or drop the arrangement that has been entered into by the buyer and seller.
• The _______________ may lead the buyer to continue, modify, or drop the arrangement that has been entered into by the buyer and seller.
• Marketers are always trying to spot ____________ in order to discover new products that might be wanted.
• Marketers are always trying to spot ____________ in order to discover new products that might be wanted.
• The most effective source that consumers obtain information from is _____ because it legitimizes or evaluates products for the buyer.
• The relationship between the consumer expectations and the products ______________ determines whether the buyer is satisfied or dissatisfied with a purchase
• _ groups are groups that serve as a frame of reference for individuals in their purchase decisions.
• If a company makes products and services for the purpose of reselling or renting them to others at a profit or for use in the production of other products and services, then the company is selling to the: