The most effective source that consumers obtain information from is _____ because it legitimizes or evaluates products for the buyer.

Related MCQs

• The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n):
• The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n)__________
• The _______________ may lead the buyer to continue, modify, or drop the arrangement that has been entered into by the buyer and seller.
• The _______________ may lead the buyer to continue, modify, or drop the arrangement that has been entered into by the buyer and seller.
• The _______________ may lead the buyer to continue, modify, or drop the arrangement that has been entered into by the buyer and seller.
• According to the stimulus-response model of buyer behavior (as presented in your text), the place where consumers process marketing stimuli prior to making purchase decision is called the:
• According to the stimulus-response model of buyer behavior , the place where consumers process marketing stimuli prior to making purchase decision is called_______________
• According to the stimulus-response model of buyer behavior , the place where consumers process marketing stimuli prior to making purchase decision is called_______________
• ---------------- is the act of dividing a market into distinct groups of buyer who might require separate products.
• The relationship between the consumer expectations and the products ______________ determines whether the buyer is satisfied or dissatisfied with a purchase