The person who uses a product is:

Related MCQs

• Product knowledge refers to the amount of information a consumer has stored in memory about particular product classes, product forms, _________, models, and ways to purchase them.
• If a person interacts on a regular basis with other individuals (with members of his or her family, with neighbours, or with co-workers whose opinions are valued), then these individuals can be considered as a_ group for that person. On
• if a person interacts only occasionally with such others, or does not consider their opinions to be important, then these others constitute a _ group for that person.
• ----------- is a person who, by some intentional or unintentional word or action, influences the buying decision, actual purchase and/or the use of product or service.
• ----------- is the person or persons who actually determine which product or service will be chosen.
• _ component of the tri component theory of attitudes,consists of a person’s feelings, sentiments, and emotions for a particular brand or product.
• Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.
• The marketer’s job does not end when the product is bought. After purchasing the product, the consumer will be satisfied or dissatisfied and will engage in _____.
• _ is total product offering & making the product attractive & agreeable eg. Masculine, feminine etc
• Two of the most important psychological factors that impact consumer decision-making process are product _____________ and product involvement.