The practical significance of _____ for marketers is that they can build up demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.

Related MCQs

• One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.
• One implication of the ______________ view for marketers is that care must be taken not to raise prepurchase expectations to such a level that the product cannot possibly meet them.
• If the purchase is for a high-involvement product, consumers are likely to develop a high degree of ________________ so that they can be confident that the item they purchase is just right for them.
• When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called:
• When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called___________
• When demand comes (as it does in the business market) from the demand for consumer goods, this form of demand is called___________
• The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n):
• The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n)__________
• Marketers can create brand equity ______________.
• Product knowledge refers to the amount of information a consumer has stored in memory about particular product classes, product forms, _________, models, and ways to purchase them.