If the purchase is for a high-involvement product, consumers are likely to develop a high degree of ________________ so that they can be confident that the item they purchase is just right for them.

Related MCQs

• Generally, the consumers purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.These Two factors are best described as being
• Product knowledge refers to the amount of information a consumer has stored in memory about particular product classes, product forms, _________, models, and ways to purchase them.
• When a consumers purchase a product for the first time and buys a small quantity than usual, this purchase would be considered as a ____________
• When a consumers purchase a product for the first time and buys a small quantity than usual, this purchase would be considered as a ____________
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
• A new product is a good, service, or idea that is perceived by some potential customers as new. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____.
• A consumer feeling that the brand they have already purchased may not have been the right purchase is experiencing what?
• It important for marketers to devise communications that offer _______________, and are placed in media that consumers in the target market are likely to use.