One implication of the ______________ view for marketers is that care must be taken not to raise prepurchase expectations to such a level that the product cannot possibly meet them.

Related MCQs

• Product knowledge refers to the amount of information a consumer has stored in memory about particular product classes, product forms, _________, models, and ways to purchase them.
• One of the key tasks of marketers is ____________ and to create consumer perceptions that the product is worth purchasing.
• The practical significance of _____ for marketers is that they can build up demand for a product by associating it with strong drives, using motivating cues, and providing positive reinforcement.
• What determines whether the buyer is satisfied or dissatisfied with a purchase? The answer lies in the relationship between the consumer’s expectations and the product’s _____.
• Higher is gap between product performance and customer expectations, customer is
• When the performance of the product matches the more than the expectations of the consumer it is called as
• Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:
• Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is:
• Disappointment because the purchase did not match up to expectations is called:
• Marketers are always trying to spot ____________ in order to discover new products that might be wanted.