McqMate
| 1. |
Tourism Marketing has a dominant role of ____________? |
| A. | Customers |
| B. | Producers |
| C. | Travel agencies |
| D. | Intermediaries |
| Answer» D. Intermediaries | |
| 2. |
One tourism product is a combination of different products from different manufacturers. It is commonly known as ? |
| A. | Package tour |
| B. | Tour operation |
| C. | Multiplicity of producers |
| D. | None of these |
| Answer» C. Multiplicity of producers | |
| 3. |
4 P’s of marketing 1.Place 2.Price 3.Promotion 4.__________ |
| A. | Packaging |
| B. | Product |
| C. | People |
| D. | Process |
| Answer» B. Product | |
| 4. |
Tourism Marketing is an instrument to lift up the standard of living of ____________ population? |
| A. | Guest population |
| B. | Host population |
| C. | Tribal population |
| D. | None of these |
| Answer» B. Host population | |
| 5. |
Tourism is having highly ____________ demand ? |
| A. | Stable demand |
| B. | Passive demand |
| C. | None of these |
| D. | Unstable demand |
| Answer» D. Unstable demand | |
| 6. |
What is marketing depreciation? |
| A. | Production is less than demand |
| B. | Demand is less than production |
| C. | Production and demand is equal |
| D. | None of these |
| Answer» B. Demand is less than production | |
| 7. |
‘Marketing boom’ means? |
| A. | Production is more than demand |
| B. | Production is less than demand |
| C. | Production and demand is equal |
| D. | None of these |
| Answer» B. Production is less than demand | |
| 8. |
Marketing stabilizes the ____________ conditions? |
| A. | Social conditions |
| B. | Economic conditions |
| C. | Political conditions |
| D. | Cultural conditions |
| Answer» B. Economic conditions | |
| 9. |
Societal Marketing is focusing on? |
| A. | Society wellbeing |
| B. | Customer wellbeing |
| C. | Cultural wellbeing |
| D. | Tourist wellbeing |
| Answer» A. Society wellbeing | |
| 10. |
What is CRM? |
| A. | Customer Retention Management |
| B. | Customer Relaxation Management |
| C. | Customer Relation Management |
| D. | None of these |
| Answer» C. Customer Relation Management | |
| 11. |
Advertisement is one of the ____________ in marketing |
| A. | Marketing tool |
| B. | Business tool |
| C. | Commercial tool |
| D. | Promotional tool |
| Answer» D. Promotional tool | |
| 12. |
Select the 1st procedure of market research? |
| A. | Identification of the problem |
| B. | Identify the objectives |
| C. | Find out research technique |
| D. | Data collection |
| Answer» A. Identification of the problem | |
| 13. |
Which segmentation is generally international companies prefer? |
| A. | Geographical |
| B. | Economic |
| C. | Demographic |
| D. | Behavioral segmentation |
| Answer» A. Geographical | |
| 14. |
Demographic segmentation is conducting on the basis of ? |
| A. | Market distance |
| B. | Study of people |
| C. | Economic conditions |
| D. | Psychological factors |
| Answer» B. Study of people | |
| 15. |
Geographical segmentation is on the basis of _______________? |
| A. | Market distance |
| B. | Study of people |
| C. | Social conditions |
| D. | Economic conditions |
| Answer» A. Market distance | |
| 16. |
Behavioral segmentation is on the basis of _______________? |
| A. | Economic conditions |
| B. | Customer satisfaction |
| C. | Behavioral variables |
| D. | Social conditions |
| Answer» C. Behavioral variables | |
| 17. |
Psychological segmentation is on the basis of _______________? |
| A. | Humanity factors |
| B. | Psychological factors |
| C. | Behavioral factors |
| D. | None of these |
| Answer» B. Psychological factors | |
| 18. |
Which one is not the element of market planning? |
| A. | Policies |
| B. | Programs |
| C. | Budgets |
| D. | People |
| Answer» D. People | |
| 19. |
Fill in the blank with suitable option? 1. People 2.Packaging 3.Physical evidence 4.__________ |
| A. | Process |
| B. | Place |
| C. | Product |
| D. | Price |
| Answer» A. Process | |
| 20. |
After decline stage a product can undergo for _______________? |
| A. | New product development |
| B. | Modifications |
| C. | Offers |
| D. | Discount sales |
| Answer» A. New product development | |
| 21. |
1st stage of new product development is _______________? |
| A. | Screening of idea |
| B. | Commercialization |
| C. | Generating product ideas |
| D. | Concept development |
| Answer» C. Generating product ideas | |
| 22. |
Which is the correct arrangement of product life cycle? |
| A. | Product development stage, Growth stage, Saturation stage, Decline stage, Introduction stage |
| B. | Introduction stage, Product development stage, Saturation stage, Decline stage |
| C. | None of these |
| D. | Product development stage, Introduction stage, Growth stage, Saturation stage, Decline stage |
| Answer» D. Product development stage, Introduction stage, Growth stage, Saturation stage, Decline stage | |
| 23. |
Write the full form of PLC? |
| A. | Product Life and Customers |
| B. | Product Life Cycle |
| C. | Product Living Cycle |
| D. | None of these |
| Answer» B. Product Life Cycle | |
| 24. |
According to PLC, the rate of sales at Development stage will be ? |
| A. | Nil |
| B. | Low sales |
| C. | Peak sales |
| D. | Decline |
| Answer» A. Nil | |
| 25. |
As per PLC, the rate of sales at Introduction stage is ? |
| A. | High sales |
| B. | Low sales |
| C. | Gradually increasing |
| D. | Peak sales |
| Answer» B. Low sales | |
| 26. |
As per PLC, the rate of sales at Growth stage is ? |
| A. | Gradually increasing |
| B. | Peak sales |
| C. | Decline |
| D. | Nil sales |
| Answer» A. Gradually increasing | |
| 27. |
As per PLC, sales at Saturation stage would be? |
| A. | Peak sales |
| B. | Low sales |
| C. | Decline |
| D. | None of these |
| Answer» A. Peak sales | |
| 28. |
As per PLC, cost of product at Development stage? |
| A. | Very high |
| B. | Very low |
| C. | Medium |
| D. | Gradually increasing |
| Answer» A. Very high | |
| 29. |
As per PLC, the product cost at the rate of Introduction stage must be ? |
| A. | Very high |
| B. | High cost per customers |
| C. | Average cost per customers |
| D. | Low cost |
| Answer» B. High cost per customers | |
| 30. |
As the information from PLC, the product cost at the rate of Growth stage will be ? |
| A. | Very high |
| B. | High cost |
| C. | Average cost |
| D. | Low |
| Answer» C. Average cost | |
| 31. |
As per PLC, cost of product at the rate of Saturation stage can be ? |
| A. | Low cost |
| B. | Average |
| C. | High cost |
| D. | Very high |
| Answer» A. Low cost | |
| 32. |
As per PLC, profit for a firm at Introduction stage will be? |
| A. | No profit |
| B. | Less profit |
| C. | Rising profit |
| D. | Maximum profit |
| Answer» B. Less profit | |
| 33. |
Tour operation in marketing is a _______________ mix? |
| A. | Product mix |
| B. | Place mix |
| C. | Promotion mix |
| D. | Product mix |
| Answer» B. Place mix | |
| 34. |
Personal selling in tourism is one of the _______________ mix? |
| A. | Product mix |
| B. | Place mix |
| C. | Promotion mix |
| D. | Product mix |
| Answer» C. Promotion mix | |
| 35. |
Which is not included in product mix? |
| A. | Image |
| B. | Reputation |
| C. | Brand |
| D. | Sponsership |
| Answer» D. Sponsership | |
| 36. |
Which is not included in price mix? |
| A. | Adds |
| B. | Whole sale price |
| C. | Seasonal price |
| D. | Corporate price |
| Answer» A. Adds | |
| 37. |
Tourism clubs included in _______________ mix? |
| A. | Product mix |
| B. | Place mix |
| C. | Promotion mix |
| D. | Price mix |
| Answer» B. Place mix | |
| 38. |
As per PLC, the profit of a firm at the rate of Growth stage would be ? |
| A. | Increasing |
| B. | Decreasing |
| C. | Minimum |
| D. | Maximum |
| Answer» A. Increasing | |
| 39. |
From the below options which suits for promotion? |
| A. | Discounted price |
| B. | Trade fares |
| C. | Outdoor selling |
| D. | Whole sale price |
| Answer» C. Outdoor selling | |
| 40. |
From the options which suits for place mix? |
| A. | Sales promotions |
| B. | Image and reputation |
| C. | Reservation systems |
| D. | Personal selling |
| Answer» C. Reservation systems | |
| 41. |
In new product development which stage is known as preparation stage? |
| A. | Product screening stage |
| B. | Commercialization |
| C. | Test marketing |
| D. | Product development stage |
| Answer» D. Product development stage | |
| 42. |
Marketing activity starts with? |
| A. | Producers |
| B. | Customers |
| C. | Manufacturers |
| D. | Business |
| Answer» B. Customers | |
| 43. |
Marketing activity ends with? |
| A. | Customers |
| B. | Producers |
| C. | Distributers |
| D. | None of these |
| Answer» A. Customers | |
| 44. |
Marketing is _________ driven? |
| A. | Profit driven |
| B. | Customer driven |
| C. | Producer driven |
| D. | Value driven |
| Answer» D. Value driven | |
| 45. |
Marketing takes place well before and after _________? |
| A. | Production |
| B. | Commercialization |
| C. | Test marketing |
| D. | None of these |
| Answer» A. Production | |
| 46. |
Marketing is _________ oriented? |
| A. | Product |
| B. | Customer |
| C. | Producers |
| D. | Distributers |
| Answer» B. Customer | |
| 47. |
What is the relation between production and consumption about tourism product? |
| A. | Interrelated |
| B. | Production after consumption |
| C. | Consumption after production |
| D. | None of these |
| Answer» A. Interrelated | |
| 48. |
Sales forecast means? |
| A. | Planning |
| B. | Guessing the future |
| C. | Study of future |
| D. | None of these |
| Answer» C. Study of future | |
| 49. |
PLC explain that competitions at maturity stage is? |
| A. | Lot |
| B. | Less |
| C. | Minimum |
| D. | Nil |
| Answer» A. Lot | |
| 50. |
PLC tells that the customers for a product at the rate of its Decline stage will be? |
| A. | Maximum |
| B. | Increasing |
| C. | Innovators |
| D. | Very less |
| Answer» D. Very less | |
| 51. |
PLC defines that profit at introduction stage is? |
| A. | Rising profit |
| B. | Less profit |
| C. | No profit |
| D. | Maximum profit |
| Answer» A. Rising profit | |
| 52. |
As per the information from PLC profit at growth stage is ? |
| A. | Maximum profit |
| B. | Rising profit |
| C. | Less profit |
| D. | No profit |
| Answer» B. Rising profit | |
| 53. |
PLC explains that profit at maturity stage is ? |
| A. | Maximum profit |
| B. | Rising profit |
| C. | Less profit |
| D. | No profit |
| Answer» C. Less profit | |
| 54. |
As per the PLC competitors at development or growth stage would be? |
| A. | No competitors |
| B. | Lot of competitors |
| C. | Growing numbers |
| D. | Nil |
| Answer» C. Growing numbers | |
| 55. |
PLC tells that the customers at development/growth stage would be? |
| A. | No customers |
| B. | Increasing customer |
| C. | Innovators |
| D. | Maximum customers |
| Answer» A. No customers | |
| 56. |
PLC explains that competitors at introduction stage is ? |
| A. | Lot of competitors |
| B. | Growing competitors |
| C. | No competitors |
| D. | Nil |
| Answer» A. Lot of competitors | |
| 57. |
Product is an amalgum of _________? |
| A. | Goods and product |
| B. | Service and product |
| C. | Goods and services |
| D. | None of these |
| Answer» C. Goods and services | |
| 58. |
Deciding in advance is commonly known as _________? |
| A. | Planning |
| B. | Coordinating |
| C. | Organizing |
| D. | Directing |
| Answer» A. Planning | |
| 59. |
What is the process of dividing a total market into different groups ? |
| A. | Niche marketing |
| B. | Day marketing |
| C. | Market segmentation |
| D. | None of the above |
| Answer» C. Market segmentation | |
| 60. |
When there is only one intermediary between producer and consumer, it is known as ________________ ? |
| A. | 1-Level |
| B. | 2-Level |
| C. | Multi-level |
| D. | None of these |
| Answer» A. 1-Level | |
| 61. |
PLC explains that customers at introduction stage is ? |
| A. | No customer |
| B. | Increasing customers |
| C. | Innovators |
| D. | Maximum customers |
| Answer» C. Innovators | |
| 62. |
Where there is 2 intermediary between producer and customer ,it is known as _____________? |
| A. | 2-level |
| B. | 1-level |
| C. | 0-level |
| D. | Multi-level |
| Answer» A. 2-level | |
| 63. |
PLC explains that customers at growth stage is ? |
| A. | No customers |
| B. | Increasing customers |
| C. | Innovators |
| D. | Maximum customers |
| Answer» B. Increasing customers | |
| 64. |
When there is no intermediary between producer and customer, it is known as _____________? |
| A. | 0-level |
| B. | 2-level |
| C. | 1-level |
| D. | Multi-level |
| Answer» A. 0-level | |
| 65. |
Production concept is otherwise known as ? |
| A. | Product concept |
| B. | Core concept |
| C. | Social concept |
| D. | Manufacturing concept |
| Answer» D. Manufacturing concept | |
| 66. |
Societal concept in marketing focus on ? |
| A. | Society wellbeing |
| B. | Market wellbeing |
| C. | Firms wellbeing |
| D. | None of these |
| Answer» A. Society wellbeing | |
| 67. |
In tourism industry and tourism marketing, travel agent is known as ? |
| A. | Spoke person |
| B. | Negotiator |
| C. | Intermediaries |
| D. | Agent |
| Answer» C. Intermediaries | |
| 68. |
Marketing mix is considered as one of the _____________ in marketing? |
| A. | Factor affecting pricing |
| B. | Core concept |
| C. | Philosophy |
| D. | None of these |
| Answer» A. Factor affecting pricing | |
| 69. |
Setting lower price for a product is a good marketing tool for? |
| A. | Profit maximization |
| B. | Revenue |
| C. | Preventing competition |
| D. | None of these |
| Answer» C. Preventing competition | |
| 70. |
what are the different types of factors affecting pricing ? |
| A. | Organizational and management |
| B. | Internal and organizational |
| C. | Internal and management |
| D. | Internal and external |
| Answer» D. Internal and external | |
| 71. |
which is the controllable factors affecting pricing? |
| A. | Internal |
| B. | External |
| C. | Organizational |
| D. | Marketing mix |
| Answer» A. Internal | |
| 72. |
which is the non controllable factor affecting pricing? |
| A. | Internal |
| B. | External |
| C. | Organizational |
| D. | Management |
| Answer» B. External | |
| 73. |
Market skimming price is starting with a ________________ price? |
| A. | High price |
| B. | Low price |
| C. | Minimum price |
| D. | Zero price |
| Answer» A. High price | |
| 74. |
Market penetrating price is starting with a ________________ price? |
| A. | High price |
| B. | Low price |
| C. | Minimum price |
| D. | Zero price |
| Answer» B. Low price | |
| Explanation: Market penetration is coming in with a lower price and then gradually increasing it | |
| 75. |
The 1st aim of a firm is to ? |
| A. | Make profit |
| B. | Image |
| C. | Communication channel |
| D. | Survive |
| Answer» B. Image | |
| 76. |
Distribution channels are mainly classified in to? |
| A. | 1 |
| B. | 2 |
| C. | 4 |
| D. | 5 |
| Answer» D. 5 | |
| 77. |
The Direct distribution of a product in market comes under ________________ channel? |
| A. | Single level |
| B. | Two level |
| C. | Direct level |
| D. | None of these |
| Answer» C. Direct level | |
| 78. |
Education, family size, religion etc comes under________________ type of segmentation? |
| A. | Demographic segmentation |
| B. | Political segmentation |
| C. | Geographical segmentation |
| D. | None of these |
| Answer» A. Demographic segmentation | |
| 79. |
There are mainly ________________classes of people in a market? |
| A. | 3 |
| B. | 2 |
| C. | 5 |
| D. | 1 |
| Answer» A. 3 | |
| 80. |
Which period is called adverse period of marketing? |
| A. | Marketing boom period |
| B. | Market depreciation |
| C. | Demand period |
| D. | None of these |
| Answer» B. Market depreciation | |
| 81. |
User status is a factor comes under________________ type of segmentation? |
| A. | Physical segmentation |
| B. | Political segmentation |
| C. | Behavioral segmentation |
| D. | None of these |
| Answer» C. Behavioral segmentation | |
| 82. |
Which one is the larger concept in marketing? |
| A. | Selling concepts |
| B. | Marketing concept |
| C. | Organizational concept |
| D. | Revenue concept |
| Answer» B. Marketing concept | |
| 83. |
Which kind of research it is, when it focuses the customers? |
| A. | Selling research |
| B. | Demand research |
| C. | Consumer research |
| D. | Product research |
| Answer» C. Consumer research | |
| 84. |
Which kind of research it is, when it focuses product? |
| A. | Product research |
| B. | New product research |
| C. | Consumer research |
| D. | Demand research |
| Answer» A. Product research | |
| 85. |
Objectives of company is an________________ factor affecting pricing? |
| A. | Internal |
| B. | External |
| C. | organizational |
| D. | None of these |
| Answer» A. Internal | |
| 86. |
Pricing is actually done by________________? |
| A. | Lower level management |
| B. | Top level management |
| C. | Executives |
| D. | Employers |
| Answer» A. Lower level management | |
| 87. |
The process of dividing a total market into different ________________ groups is called market segmentation? |
| A. | Buyers groups |
| B. | Producers groups |
| C. | Marketing groups |
| D. | None of these |
| Answer» A. Buyers groups | |
| 88. |
The process of dividing a total market into different buyers group is called____________? |
| A. | Market segmentation |
| B. | Market groups |
| C. | Markets |
| D. | None of these |
| Answer» A. Market segmentation | |
| 89. |
Marketing research is a tool to reduce____________? |
| A. | Market group |
| B. | Competition |
| C. | Risk |
| D. | Planning |
| Answer» B. Competition | |
| 90. |
Market research saves ____________ of people engaging in marketing operation? |
| A. | Energy and time |
| B. | Profit |
| C. | Number of people |
| D. | None of these |
| Answer» A. Energy and time | |
| 91. |
Physical evidence in additional 4 P’s explains the____________? |
| A. | Process |
| B. | People |
| C. | Design aesthetics |
| D. | None of these |
| Answer» C. Design aesthetics | |
| 92. |
Market testing is otherwise known as? |
| A. | Marketing test |
| B. | Test marketing |
| C. | Commercialization |
| D. | None of these |
| Answer» B. Test marketing | |
| 93. |
A product concept is an elaborated version of ____________? |
| A. | Idea expressed |
| B. | New product |
| C. | Sample product |
| D. | Declined product |
| Answer» A. Idea expressed | |
| 94. |
Introduction stage is otherwise known as ? |
| A. | Launching stage |
| B. | Introduction stage |
| C. | Maturity stage |
| D. | None of these |
| Answer» A. Launching stage | |
| 95. |
____________ is the core stage of PLC? |
| A. | Product development stage |
| B. | Introduction stage |
| C. | Growth stage |
| D. | None of these |
| Answer» C. Growth stage | |
| 96. |
From the below list which one is small concept? |
| A. | Marketing concept |
| B. | Selling concept |
| C. | Production concept |
| D. | Manufacturing concept |
| Answer» B. Selling concept | |
| 97. |
In selling company achieve profit through? |
| A. | Selling |
| B. | Selling volume |
| C. | Marketing |
| D. | Production |
| Answer» B. Selling volume | |
| 98. |
In marketing company achieve profit through? |
| A. | Selling |
| B. | Selling volume |
| C. | Marketing |
| D. | Customer satisfaction |
| Answer» D. Customer satisfaction | |
| 99. |
Marketing concept focus on ____________? |
| A. | Customer |
| B. | Customer satisfaction |
| C. | Needs and wants of customer |
| D. | Market |
| Answer» C. Needs and wants of customer | |
| 100. |
When promotional expenses increasing the price will ____________? |
| A. | Increase |
| B. | Decrease |
| C. | Mutually beneficial |
| D. | Less |
| Answer» A. Increase | |
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