The word channel is derived from the French word,

Related MCQs

• With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel.
• The best channel of distribution for Vacuum cleaner is
• -------- is not a vertically integrated channel
• -------- channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit
• --------------factor is not considered as an important one while selecting channel of distribution
• If the product passes through a longer channel of distribution, the marketer will have to give importance to
• A channel stategy that limits availability of products to a few carefully selected outlets in a given market area .
•   is a marketing channel that has no intermediary levels.
• The benefits of marketing channel are
• For a perishable products,channel has to be .