is a marketing channel that has no intermediary levels.

Related MCQs

• With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel.
• When channel members assume responsibility for one or more of the marketing flows over at least two separate levels of distribution manufacturing and wholesaling, in fact, such systems are synonymous with both forward and backward vertical integration is known as…………
• The process that turns marketing strategies and plans into marketing actions in order to accomplish strategic marketing objectives is called ______________
• Independent firms at different channel levels integrate their programs on a contractual basis to achieve systemic economies and increased market impact are known as……….
• -------- channel is one in which two or companies join together to exploit a marketing opportunity either by themselves or by creating an independent unit
• The benefits of marketing channel are
• Marketing channel that involves no intermediaries to make their products available to final buyers is classified as
• Transporting and storing goods is part of which of the following marketing channel functions?
• Which of the following should be the first step in designing a marketing channel?
• Which type of product might require a more direct marketing channel to avoid delays and too much handling?