If the product passes through a longer channel of distribution, the marketer will have to give importance to

Related MCQs

• With respect to a channel of distribution, the number of intermediary levels within the channel indicates the ____________ of a channel.
• The strategy where the producer or marketer does not differentiate between different type of customers
• The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis
• The strategy where the producer or marketer does not differentiate between different type of customers
• Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of which one of the following?
• The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
• The best channel of distribution for Vacuum cleaner is
• --------------factor is not considered as an important one while selecting channel of distribution
• The opposite flow of goods in a distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• A united distribution channel is known as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.