-------------is a favourable position a business holds in the market which results in more customers and profits.

Related MCQs

• For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a
• Défense strategies in which the leader stretches over new market territories using market diversification is classified as
• identifies a firm’s major competitors and their particular strengths and weaknesses in relation to a sample firm’s strategic position.
• In , the company can develop new products that are technologically unrelated to its current product line and still can appeal to its current customers.
• A differentiation strategy provides products that customers perceive as having:
• In , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers.
• Which of the following are signs of weakness in a company’s competitive position?
• An integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage in a specific product market is a definition of:
• “To improve economic strength of society and function as a good corporate citizen on a local, state, and national basis in all countries in which we do business”. This is a mission statement that contains:
• Which of the following focuses on supporting the corporate and business strategies?