A differentiation strategy provides products that customers perceive as having:

Related MCQs

• A firm successfully implementing a differentiation strategy would expect:
• ---------- strategy defines the uses of corporate strategy and specific tactics for each market.
• Product differentiation refers to the:
• In , the company would seek new products that have marketing or technological synergies with existing product lines appealing to a new group of customers.
• In , the company can develop new products that are technologically unrelated to its current product line and still can appeal to its current customers.
• A cost leadership strategy provides goods or services with features that are:
• The overall strategy which is comprehensive in nature and provides the basis for strategic direction is known as----
• -------------is a favourable position a business holds in the market which results in more customers and profits.
• The word “strategy” is derived from the Greek word “------"
• ------------ strategy occupies the highest level of strategic decision making and covers actions dealing with the objective of the firm, acquisition and allocation of resources and coordination of strategies of various SBUs for optimal performance.