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Related MCQs

• Défense strategies in which the leader stretches over new market territories using market diversification is classified as
• For intensive growth, the company first considers whether it could gain more market share with its current products in their current market, using a
• The functional level strategy of marketing function is divided into various operating levels such as marketing research, sales promotion, etc. these types of strategies are called.
• ---------- strategy defines the uses of corporate strategy and specific tactics for each market.
• -------------is a favourable position a business holds in the market which results in more customers and profits.
• An integrated and coordinated set of commitments and actions designed to exploit core competencies and gain a competitive advantage in a specific product market is a definition of:
• 'Diversification strategy' is used to gain market share in
• Strategies such as diversification, penetration and market development are the part of
• Strategies such as diversification, penetration and market development are part of
• Market development strategy focuses on