The practice of using the established brand names of two different companies on the same product is termed as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.

Related MCQs

• ---------- refers to duplicating the brand image of one product of promote another product of the same brand.
• The firm uses any existing brand to introduce in market as a new product brand is classified as
• The firm uses any existing brand to introduce in market a new product, the brand is classified as:
• The Branding strategy which uses a different brand name for each product is known as
• Brand loyalty indicates customer’s ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ towards the brand.
• The product mix pricing technique through which companies develop product lines for pricing instead of single products is classified as
• The consumer promotion technique according to which product consumers are told to submit their names for drawing is classified as
• Using the names of company’s powerful brands for line extentions is…..
• When the companies combine existing brand with new brands, the brands are called
• Smaller companies tying up with leading companies to distribute through its network is known as ………………. Distribution.