---------- refers to duplicating the brand image of one product of promote another product of the same brand.

Related MCQs

• The act of creating an image about a product or brand in the consumers mind is known as……...
• The firm uses any existing brand to introduce in market as a new product brand is classified as
• The firm uses any existing brand to introduce in market a new product, the brand is classified as:
• The practice of using the established brand names of two different companies on the same product is termed as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• The technique of using the social network on the internet to create the brand image is called as ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐.
• Brand loyalty indicates customer’s ‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐‐ towards the brand.
• Whenever a new product eliminates another product because of its improvements, such as CDs to Cassettes, this phenomenon is referred as
• The concept of product mix which refers to wide range of product lines carried by the company is classified as
• The ________ of a product mix refers to how many variants are offered of each product in the line.
• The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.