Under ‐‐‐‐‐‐‐‐‐‐‐‐‐‐ marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.

Related MCQs

• Identifying and providing different marketing mix for each of the segments is known as……….
• Identifying and providing different marketing mix for each of the segments is known as……….
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
• The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
• The process of assessing the relative worth of different market segments and selecting one or more segments in which to compete is called
• The skimming, penetration, bargaining and bundling are decided in the of the Marketing Mix strategy.
• The use of price points for reference to different levels of quality for a company's related products is typical of which product-mix pricing strategy?
• The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
• The concept of marketing mix was developed by