Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?

Related MCQs

• Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.
• Communication activities which provide incentives to consumer is known as_________
• Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
• The basic objective of push strategy is to encourage the ___________
• Independent organization of creative people for advertisement and promotional tools are called
• ________ is the oral communication with potential buyers of a product with the intention of making a sale.
• If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?
• Which of the following is NOT an element of the marketing mix?
• Which of the following is not a promotion mix?
• If a company wants to build a good “corporate image,” it will probably use which of the following marketing communications mix tools?