Communication activities which provide incentives to consumer is known as_________

Related MCQs

• Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
• The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following?
• _____are vehicles or channels through which the advertising messages are transmitted to target consumers so that the desired action may be induced at the consumer level
• Consumer promotion, trade promotion and ____ are the three forms of sales promotion
• The central theme of an advertisement that motivates the consumer to make a purchase decision is?
• ____________ is a measure of attachment that a consumer has to a brand.
• A consumer contest is an example of _____.
• A place for buying and selling activities is called ________.
• Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
• A specific communication task to be accomplished with a specific target audience during a specific period of time is called an: