The basic objective of push strategy is to encourage the ___________

Related MCQs

• Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
• The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?
• Which among the following is a Pull Strategy?
• The strategy that encourages dealers and distributors to sell a product is known as
• A __________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels.
• Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?
• Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?
• Consider the following statements: Statement 1: Media planning starts with analysis target audience Statement 2: Media strategy is concerned with the selection of appropriate media)
• A pull sales promotion strategy concentrates on the __________
• The sales promotion strategy which concentrates on the middlemen and consumers is known as______________