An Ad copy that uses the endorsement of a satisfied customer?

Related MCQs

• If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?
• Copy testing is also known as
• An Ad copy which informs the target group the fact that the manufacturer is established enough to give them the right goods is?
• Consider the following statements: Statement 1: Post testing is an evaluation conducted to know whether a proposed ad campaign is appealing to target group Statement 2: It is also known as copy testing.
• _____ includes that other company s offering similar products & services to the same customer at similar prices.
• _____ involves managing demand, which in turn involves managing customer relationship.
• Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?