Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?

Related MCQs

• Consider the following statements: Statement 1: Point of purchase advertising refers to advertising at the place and time of purchase Statement 2: It is similar to window dressing.
• The process of anticipating future events and conditions and determining the best way to achieve organizational objectives is known as_______.
• __________ is the sum total of values, assets and liabilities generated by a branded product over a period of time.
• Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
• _____ involves managing demand, which in turn involves managing customer relationship.
• The term marketing mix describes _____.
• Point of Purchase Ads are also known as
• The central theme of an advertisement that motivates the consumer to make a purchase decision is?
• Excuses for NOT making a purchase commitment or decision are called
• _____ includes that other company s offering similar products & services to the same customer at similar prices.