_____ involves managing demand, which in turn involves managing customer relationship.

Related MCQs

• Which one of the following best describes the present value of the stream of future profits expected over the customer s life time purchase?
• _____ includes that other company s offering similar products & services to the same customer at similar prices.
• If a copy tells openly and directly all the features of a product or a service with the help of suitable pictures, photos and diagrams to impress a customer, it is called?
• An Ad copy that uses the endorsement of a satisfied customer?
• In the relationship marketing firms focus on__________ relationships with__________.
• The orange juice manufacturers know that orange juice is most often consumed in the mornings. However, they would like to change this and make the drink acceptable during other time periods during the day. Which form of segmentation would they need to work with and establish strategy reflective of their desires?
• Which one of the following is not one of the P s of marketing?
• . Which of the following best identifies how marketing must be understood today?
• Which concept holds that consumers will not buy enough of organizations product unless it takes large scale selling and promotion effort?
• Which is intangible among the following?