It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst

Related MCQs

• _________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.
• __________________are concerned with creating a lasting impression among consumers and improving product sales and market share.
• ______ is an arrangement that associates a single product or service with more than one brand name.
• A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as
• Product–Attribute Fixation happens when brand is much more than a product . Apt example is
• Consumers willing to pay 15 percent more for Coke than for Pepsi. This is called the_________ associated with the brand's loyalty measures under brand equity Ten model
• Brand allows consumers to distinguish between different company offerings. This is an _______ to branding
• Despite this massive set back, they kept the cord live with their consumers. A series of videos with hashtags WEMISSYOUTOO were launched by the well known brand
• In this stage of the brand analysis process companies need to establish who their primary and secondary audiences are. This is brand strategy _______analysis
• It is the ultimate achievement-need of branding