_________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.

Related MCQs

• The brand product matrix can be defined as a graphical representation of all the brands and products sold by an:
• It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst
• _________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc.
• Products are bundles of attributes while brands are bundles of
• A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as
• The major cause of brands losing their credibility and the identity is due to -------------
• Which of the following brands is not a multinational chain of coffeehouses?
• Choose the correct example of repositioning where brands were successful in transforming their image & face
• Brands that allows people to express themselves to others
• __________________are concerned with creating a lasting impression among consumers and improving product sales and market share.