________________ is a considered as a basic imperative in place to guide the development and coordination of the tactical programs.

Related MCQs

• Which imperative used to create mechanisms to coordinate brand building across diverse media?
• Which imperative marketer used when a brand is present in multiple markets?
• Which imperative used to create a mechanism for implementing a common coordinated brand strategy across all business.
• ________is a long-term plan for the development of a successful brand in order to achieve specific goals.
• __________________are concerned with creating a lasting impression among consumers and improving product sales and market share.
• ____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor
• It can be used to communicate the identity of the brand with a quicker recognition and recall
• _________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.
• Target market and positioning strategies are like the -------
• _________can be based on either typical users (people you see using the brand) or idealized users (as portrayed in advertising and elsewhere)