____________or a combination of these, that is intended to identify the products or services of one business or group of businesses and to differentiate them from those of competitor

Related MCQs

• In Competitor analysis When analyzing the competitors companies needs to establish their market position, brand position, __________ and brand personality
• Brand strength comes from a combination of Differentiation and ____
• Brand stature is built from a combination of Esteem and ___
• _____________ is used when an organization uses one name for all its products:
• _________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.
• The brand product matrix can be defined as a graphical representation of all the brands and products sold by an:
• A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as
• _________may include different brands, or a single family brand or individual brand that has been line extended for example FOGG makes a variety of different deodorants products, varying in fragrance sizes, etc.
• Products are bundles of attributes while brands are bundles of
• As per the third level of Brand loyalty pyramid ,They are satisfied buyers with switching cost . This group is called