Endorser brandusually represents organization rather than product because organizational association such as innovation, leadership and trust are particularly relevant for endorsemen example

Related MCQs

• Product–Attribute Fixation happens when brand is much more than a product . Apt example is
• Nike has expanded from running shoes to athletic shoes, athletic clothing, equipment strengthening its association to peak performance and sports in the process. This is an advantage of Line extension because
• A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as
• A brand association is anything "linked" in memory to a brand for example :
• Pears -Glycerine - Tide - Whiteness , TATA trust are examples of
• ______is the set of all product lines and items that a particular seller makes available to buyers example In addition to soup, Maggi sells masala, ketchup, noodles, pasta etc.
• In brand identity - Brand as a product example is
• ______ is an arrangement that associates a single product or service with more than one brand name.
• It associates a product with someone other than the principal producer.
• It represents the timeless essence of the brand