It associates a product with someone other than the principal producer.

Related MCQs

• ______ is an arrangement that associates a single product or service with more than one brand name.
• A product that is named only by its generic class example Janta sweets or products are often thought to be unbranded, but their producer or reseller name is usually associated with the product is known as
• Product–Attribute Fixation happens when brand is much more than a product . Apt example is
• Endorser brandusually represents organization rather than product because organizational association such as innovation, leadership and trust are particularly relevant for endorsemen example
• But positioning is not what you do to the product. Positioning is what you do the mind of the prospects was defined by
• _________or product market can be defined as the set of products and brands which are perceived as substitutes to satisfy some specific consumer need.
• Multi product branding strategy is also known as:
• Dominant Cell phone brand in the mind of customer while mentioning the product category in the brand awareness pyramid is
• Identification of source of product is important to the ________
• It is the fundamental need or want that consumers satisfy by consuming the product or service. E.g.: Nimbooz by 7 up is to quench the thirst