_ is undertaken to reduce dissonance by justifying the act as 'not a big deal'.

Related MCQs

• _ is undertaken to reduce dissonance by putting logical arguments.
• Cognitive dissonance occurs in which stage of the buyer decision process model?
• What does cognitive dissonance state?
• Cognitive dissonance occurs in which stage of the buyer decision process model?
• According to _, discomfort or dissonance occurs when a consumer holds confusing thoughts about a belief or an attitude object (either before or after the purchase).
• Cognitive dissonance occurs in which stage of the buyer decision process model?
• ______________ refers to the tendency for consumers to try to reduce risk in their decision making.
• ---------------- is the act of dividing a market into distinct groups of buyer who might require separate products.
• Consumer protection act was passed in the year
• Understanding consumer buying behavior is not easy. The answers are often locked deep within the consumer’s head. The central question for marketers is: