According to _, discomfort or dissonance occurs when a consumer holds confusing thoughts about a belief or an attitude object (either before or after the purchase).

Related MCQs

• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. What is one of these factors?
• Generally, the consumer’s purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision. These two factors are best described as being:
• Almost all major purchases result in _____, or discomfort caused by post purchase conflict.
• Cognitive dissonance occurs in which stage of the buyer decision process model?
• Cognitive dissonance occurs in which stage of the buyer decision process model?
• Cognitive dissonance occurs in which stage of the buyer decision process model?
• Generally, the consumers purchase decision will be to buy the most preferred brand, but two factors can come between the purchase intention and the purchase decision.These Two factors are best described as being
• _ function of attitude is formed to protect the ego. We all are bothered about our self- esteem and image so the product boosting our ego is the target of such a kind of attitude.
• The consumer can obtain information from any of several sources. If the consumer were to obtain information from handling, examining, or using the product, then the consumer would have obtained the information by using a(n):