Learned predispositions to respond to an object or class of objects in a consistently favourable or unfavourable way is the definition of:

Related MCQs

• Marketing communications play a critical role in informing consumers about ______ including where they can be purchased and in creating favourable images and perceptions.
• The starting point in understanding how consumers respond to various marketing efforts the company might use is the:
• The starting point in understanding how consumers respond to various marketing efforts the company might use is the:
• The starting point in understanding how consumers respond to various marketing efforts the company might use is the:
• ____________ is the definition of reference groups.
• ____________ is the definition of reference groups.
• ____________ is the definition of reference groups.
• _ comprises of of beliefs towards, feelings towards and behavioral intentions towards some objects.
• _________________ is the most common type or consumer decision process and the way consumers purchase most packaged goods.
• In one way or another, most large companies sell to _____.