The creative strategy and the key execution details are spelled out in a document called:

Related MCQs

• An important part of creative strategy is determining the central theme that will become the __________of the ad campaign.
• What is the stage called when the idea is fully transformed in the Creative Process Model?
• When you cannot progress creatively, you are experiencing creative __________ :
• Under A Hierarchy - of - Effects Model of Creative Elements, which hierarchy includes Body Copy in it:
• Young’s creative process: __
• What is the first step of the creative process?
• If we make a creative brief, it must be contain by several things, except
• Creative people:
• This type of lead tells the audience vital details of the story immediately and are usually used for breaking news.
• In the Inverted Pyramid writing style, where are the "Important Details" written?