This type of lead tells the audience vital details of the story immediately and are usually used for breaking news.

Related MCQs

• When you have a big story with a lot of elements, its best to use ___________________ to plan your story.
• The most important part of the broadcast news story that sets the tone for al that follows.
• The creative strategy and the key execution details are spelled out in a document called:
• In the Inverted Pyramid writing style, where are the "Important Details" written?
• Who is the target audience?
• ....... is the percentage of media audience exposed at least once to the advertisers message during a specific time frame.
• _____________ appeals are those directed at the thinking process of the audience
• Which of the following helps to structure writing so the audience fully understands the argument?
• Who is the main target audience of the Tide advert?
• Industrial Advertising caters to a _____________ target audience