_____exposure is counted as one impression.

Related MCQs

• The possible exposure of the advertising message to one audience member is called an ________ (OTS)
• If the rate per square cm of TOI is Rs 4200, what will be the cost of one Insertion of Half page? (Quarter page = 400 cm)
• Identify one reason media choices have become more difficult in recent years
• one of the following is not strength of magazines
• If the rate per square cm of TOI is Rs 4800, what will be the cost of one Insertion of Half page? (Quarter page = 400 cm)
• ina ______ Two different versions of the same advertisement are printed in the same press run of an issue of a particular publication, so that some of the copies contain one version of the ad and the others contain the other version.
• _____ is the one who leads the editorial team assign stories and represents the editorial team in important matters.