The possible exposure of the advertising message to one audience member is called an ________ (OTS)

Related MCQs

• _______________based on the medium's total audience (ad cost divided by the number of thousands of people in the audience)
• If Readership is 45000 and insertions is 8 what is the OTS
• If OTS is 250000 and Net readership is 190000, what is the average
• OTS formula is
• What will be the average frequency if the OTS is 4,98,000 and Net readership is 1,133,00
• What will be the average frequency if the OTS is 4,98,000 and Net readership is 1,133,00
• If Readership is 35000 and insertions is 7 what is the OTS
• If OTS is 350000 and Net readership is 150000, what is the average
• What will be the average frequency if the OTS is 4,55,000 and Net readership is 1,250,00
• The total number of potential exposures (audience size by the number of times the ad message is used during a period).