ina ______ Two different versions of the same advertisement are printed in the same press run of an issue of a particular publication, so that some of the copies contain one version of the ad and the others contain the other version.

Related MCQs

• Once the ad is run, a _____ which is an actual page torn from the newspaper in which the ad was run is sent to the advertiser.
• _______ scheduling is where advertising runs for some period and then there is a gap , and again it runs for some period.
• _______ is a method where advertising runs for some period and then there is a gap, and again it runs for some period.
• What is the value of CPM, if the cost of advertisement is 98000 and readership is 4, 80,000?
• What is the value of CPT, if the cost of advertisement is 92000 and universe/circulation is 2,70,000?
• What is the value of CPM, if the cost of advertisement is 92000 and readership is 2, 70,000?
• What is the value of CPM, if the cost of advertisement is 99000 and readership is 4, 50,000?
• _____ is the size of the advertisement the company runs in the selected media vehicle.
• Timing of te advertisement is particularly important when the product is _______.
• A ______ is usually a single, unfolded printed sheet that is used to draw attention to an event, service, product or idea.