_____ is the one who leads the editorial team assign stories and represents the editorial team in important matters.

Related MCQs

• ______ scheduling represents a consistent low-level advertising activity , and addition of pulse to make a high-level of advertising during certain periods
• ensure the repetition of the message. It is not so important to have a wider reach. While advertising an innovation, a _______ is preferred
• Timing of te advertisement is particularly important when the product is _______.
• ina ______ Two different versions of the same advertisement are printed in the same press run of an issue of a particular publication, so that some of the copies contain one version of the ad and the others contain the other version.
• The process of buying ads via a real-time bidding auction, where advertisers place bids simultaneously and the highest bidder takes the inventory slot and is automated and occurs with minimum intervention of a media buyer.
• The goal of a ______ is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm
• If the rate per square cm of TOI is Rs 4200, what will be the cost of one Insertion of Half page? (Quarter page = 400 cm)
• Identify one reason media choices have become more difficult in recent years
• one of the following is not strength of magazines
• If the rate per square cm of TOI is Rs 4800, what will be the cost of one Insertion of Half page? (Quarter page = 400 cm)