The goal of a ______ is to determine the attractiveness of a market and to understand its evolving opportunities and threats as they relate to the strengths and weaknesses of the firm

Related MCQs

• To determine _____, a market’s brand sales percentage is divided by the total population percentage of that market multiplied by 100.
• If media planners want to market products _______, they will select all-India newspapers and magazines.
• ______ is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites  etc.
• They have to see how strong a product is in a particular geographical region and
• They can be classified in terms of age, income, occupation & other variable.
• ______indicates a percentage of target audience who is exposed at least once in a given period to a particular media vehicle. It does not matter how many times they actually see or hear the ad message.
• Share of Market
• A _______ is the combination of communication channels your business can use to meet its marketing objectives; typically, these include newspapers, radio, television, billboards, the Internet and social media.
• An advertiser can allow a channel to run commercials in a lower rate at its convenience whenever time is available rather than in a special slot. Justify the following statement.
• An advertiser can allow a channel to run commercials in a lower rate at its convivence whenever time is available rather than in a special slot. Justify the following statement.